Thursday 24 July 2008

How to turn your Blog RSS into Sales

Blogs and RSS. A great way to rank higher in the search engines for your given search terms, gain powerful back links to your sites and get more traffic from the search engines. An RSS feed basically shares the content of your blog in a simple, easy format. Hence the term RSS = Really Simple Syndication.

RSS Feeds are a great way to get exposure for your sites. Using an RSS feed check can tell you if your targeted keywords will be profitable in your chosen niche. Don't know how to check your niche? Watch a real life example below:



There is another defintion for RSS
Rich Site Summary, which is probably a lot more technical sounding, but being a simple kind of guy, I like the Really Simple bit.

So how does RSS work? Well you publish information in a suitable format creating an information channel - the actual RSS content. Anybody who chooses to receive your information feed, subscribes to your RSS feed and every time you update your information (your blog in this case), the information feed updated, so the person subscribing to your RSS feed gets updated information.


RSS aggregators are even more powerful, in that that take RSS feeds and share them even further. Adding an RSS feed to an aggregator could see your feed getting blasted out to 20, 30 0r more feed sites. The effect that can have on your traffic can be huge.


RSS aggregator sites also get indexed regularly by the search engines, so when they see your feed, they follow that and eventually get back to your site. BACKLINK, and a high quality back link at that.


Because RSS feed aggregators are indexed so regularly, getting some good search engine results is not too difficult to do. Build a blog around your chosen keyword, pull the RSS feeds off your Blog (yes,
FEEDS as in more than one - every Blog you build has more then 1 RSS feed, in fact it's 4 feeds per blog) and run these feeds through feed aggregators and you could well end up with a top 10 listing in Google for the chosen keyword.

Important to note that the listing will be for your RSS feed NOT your blog or site. But, it's a top 10 listing for YOUR content on YOUR chosen keyword, so not too shabby at all...


RSS feeds are going to be more and more important in the new Web 2.0 environment. Gone are the days of static sites hogging front page search results. Nowadays it's all about dynamic content and how regularly that content updates.


When it comes to updating content, it doesn't get much simpler then RSS - remember my preferred definition for the RSS acronym
Really Simple Syndication.

So now you've got your feed, how to syndicate and aggregate ?


Well the easiest way is to automate the whole process. Sure, you can log into a whole load of aggregator accounts and list your feeds, but that takes a LOT of time.


Much simpler solution is to use an Automated Feed Submitter. This great piece of software allows you to add your feeds and get them blasted out automatically to the top aggregators. It's not uncommon to have results indexed the same day you post your feeds, so it's a real time saver and gets great results.


Check it out and make sure to watch the tutorial video.

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